The Independent Piano Teacher's Studio Handbook by
(Educational Piano Library). This handy and thorough guide is designed to help the independent piano teacher in all aspects of running his/her own studio. Whether it be business practices such as payment plans, taxes, and marketing, or teaching tips involving technique, composition, or sight reading, this all-inclusive manual has it all! Topics include: Developing and Maintaining a Professional Studio, Finances, Establishing Lessons, Studio Recitals, Tuition and Payment Plans, Composition and Improvisation, Marketing, Communications with Parents, Make-up Policies, Zoning and Business Licenses, Teaching Materials and Learning Styles, The Art of Practice, Arts Funding, and many more!
Making Money, Making Music by
Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
Making Music Your Business by
There is nothing you love more than making music and performing. But you also realize that to make money doing what you love, there is a lot you need to learn. To be successful you need more than talent. Making Music Your Business gives working musicians what they need to make more money with their music and take their passion to the next level. Get inside information and learn how to: --Sign a manager, business manager and booking agent. --Sell more CDs and merchandise. --Deduct the cost of equipment from money you make. --Legally sample and cover other artists' music. --Use your press kit to book shows. --Protect the music you write. --Rid your band of deadbeat members. --Decide which publishing company to join. --Make more at shows. --Succeed with a better website and by using online music sources. The music business is as much about the business as the music. Be a success at both.
Music Business: the Key Concepts by
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: general business marketing e-commerce intellectual property law economics entrepreneurship In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
The Musician As Entrepreneur, 1700-1914 by
To be successful, a musician often has to be an entrepreneur: someone who starts a performing venue, develops patrons, and promotes the project aggressively. Accomplishing this requires musicians to acquire social and business skills and to be highly opportunistic in what they do. In The Musician as Entrepreneur, 1700-1914, international scholars investigate cases of musical entrepreneurship between around 1700 and 1914 in Britain, France, Germany, and the United States. By uncovering the ways in which musicians such as Telemann, Beethoven, Paganini, and Liszt conducted their daily business, the authors reveal how musicians reshaped the frameworks of musical culture and, in the process, the nature of the music itself.
The Truth about the Music Business
This book guides the reader through the variety of stages and steps one takes to make a professional music career into a legal business. It covers important topics that every musician should fully understand before signing a contract, making a recording, or fully pursuing a career. With a straightforward, plain-English approach, this book is written by an attorney who has been on both sides of the desk in the music business. With the advent of modern computer recording technology, more musicians are producing music for sales and seeking careers than ever before. With those careers comes the need for understanding and planning a career that goes past where the next gig is. This useful and easy-to-follow guide helps the reader do just that, therefore providing a path to gain more control over his/her music career.
Web Marketing for the Music Business by
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.
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