The
following resources can help when doing demographics research:
- Demographics
USA County Ed. (CD-ROM)
The Demographics USA directories contain a wealth
of marketing statistics. Each directory contains the
standard age, sex, and ethnicity demographic data
and also covers EBI (Estimated Buying Power), BPI
(Buying Power Index) and more for any given geography.
The County edition includes 160 variables for 3,140
counties. Also contains data summaries by Metropolitan
Areas (MSA), Television Markets (DMA) and States.
Also available as a reference book. See
sample pages. [HF5415.1
.D4631. Reference]
- Demographics
USA ZIP Ed. (CD-ROM)
Description: The Demographics USA directories contain
a wealth of marketing statistics. Each directory contains
the standard age, sex, and ethnicity demographic data
and also covers EBI (Estimated Buying Power), BPI
(Buying Power Index) and more for any given geography.The
ZIP edition includes over 50 variables for over 40,000
ZIP Codes. Also available as a reference book. See
sample pages. [HF5415.1
.D4631. Reference]
- MediaMark
Reporter CD-ROM
Description: A source of advertising media data. Gives
detailed demographic and marketing segments of media
audiences by illustrating cross tabulations of product/service
data by demographic characteristics and media audiences.
Available on library network. See
a guide to Mediamark Reporter to
see if it is for you.
- Lifestyle
Market Analyst. Provides market analysis
of potential local, regional and national audiences.
Use this to obtain data compiled from more than 19
million households. Access to demographic, lifestyle
and consumer segment profiles help you locate your
best prospects. You can identify where certain consumers
live and how they spend their money and free time.
Find your ideal market easily. See
sample pages. [HF5415.33 .U6 L54. Reference]
- MSA
Profile 2003 (CD-ROM)
This statistical compendium provides income, employment,
and retail trade projects from every MSA in the United
States, as well as U.S. totals. See
sample pages. [HC106.8 .M47 Reference]
- The
Standard Rate &
Data Service (SRDS) publications provide
media rates and data for the advertising industry,
listing advertising rates, editorial or programming
content, circulation and other basic information for
a variety of advertising media, including radio, television,
newspapers, in separate volumes with different call
numbers. Most volumes are organized by state and by
city, with demographic and market data for each state.
For information on how to use and interpret SRDS publications,
see the 4-page
PDF guide from the libraries at Bowling Green State
University. The UAH Library's SRDS publications
are located in the Library Reference Collection on
the first floor. The list below is what the library
currently owns:
- SRDS
newspaper advertising source HF5905 .S73
- SRDS
radio advertising source HF5905 .S74
- SRDS
TV & cable source HF5905 .S745
- ESRI
Marketing Systems Free Demographic Data
Provides basic demographic data by ZIP code, including
population, income and housing figures.
