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MKT-604: New Product Development

This guide will assist with new product development research.

Subject Guide

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Michael Manasco
Contact:
Room 125, behind the Reference Desk
256-824-6965

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Introduction

Welcome to the MKT-604 Library Guide. I encourage you to contact me as you progress in your research project for this class. Certain market research reports are available only by appointment or request. I will also be happy to meet with you or your project team in the library to discuss research needs.

Good luck on your project!

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