LibGuides: MKT-604: New Product Development: Getting Started

Subject Guide

Email Me

Contact:

Room 125, behind the Reference Desk

256-824-6965

Subjects: Accounting, Arts, Humanities, and Social Sciences, Business, Business Administration, Company Research (Business), Economics & Computational Analysis, English, Finance, Government Documents, Industry Research, Information Literacy, Management, Marketing, Philosophy, Political Science, Supply Chain & Logistics Management

UAH Library Most Recently Asked Questions

Introduction

Welcome to the MKT-604 Library Guide. I encourage you to contact me as you progress in your research project for this class. Certain market research reports are available only by appointment or request. I will also be happy to meet with you or your project team in the library to discuss research needs.

Good luck on your project!

Helpful Shortcuts

All Business Databases
All of our business databases with brief summaries.
Angel CMS
The UAH Angel Course Management Syetem
Find a Journal
Have a citation to a journal and need the article? Use this link to look the periodical title up.

Helpful Documents

Class Presentation
The PowerPoint I used in class.
Class Handout
This is the handout that I used to pass out in class. However, all of the information is in the online guide.
Citing E-Books
This guide will show you how to cite e-books from NetLibrary (now known as EBSCOhost eBook Collection).

Journals

The following resources will help with the citing process:

Learn About the Technology

These resources can assist you in providing more information about your technology.

NetLibrary (Ebsco eBook Collection) This link opens in a new window
The Ebsco eBook Collection offers a number of in-browser readable (or downloadable, via Adobe Digital Editions) ebooks with additional features such as a dictionary, index, and easy keyword searchability. Currently nearly 60,000 e-books are available covering most major subjects.
Gale Virtual Reference Library Ebooks This link opens in a new window
Gale Virtual Reference Library is a database of encyclopedias and specialized reference sources for multidisciplinary research. These reference materials once were accessible only in print, but now you can access them online from the library or remotely 24/7.
ScienceDirect This link opens in a new window
Provides access to the full text of more than 1,800 Elsevier electronic journals in chemistry and chemical engineering; clinical medicine; computer science; earth and planetary sciences; economics, business, and management science; engineering, energy, and technology; environmental science and technology; life sciences; materials science; mathematics; physics and astronomy; and social science; as well as indexing and abstracting for electronic journals from other publishers.