Market Research reports will probably be the one resource that will help you out most in this class. These reports research markets in depth, offering vital facts and information pertinent to the decision making process for your class project.
The library licenses a number of market research databases. The reports in these databases, which normally retail for $3,000-$10,000 each, are free for our students.
ReferenceUSA provides brand ownership information across 14 million companies. Datamonitor company profiles offer a SWOT analysis which often will highlight new products and or brand extensions.