LibGuides: MKT-604: New Product Development: Market Research

Helpful Hints

Market Research reports will probably be the one resource that will help you out most in this class. These reports research markets in depth, offering vital facts and information pertinent to the decision making process for your class project.

Market Research Databases

The library licenses a number of market research databases. The reports in these databases, which normally retail for $3,000-$10,000 each, are free for our students.

Brand/Product Info

Reference Solutions (formally ReferenceUSA) This link opens in a new window
Access to information on more than 13 million United States companies, public and private. Records contain company name, address, city, state, ZIP code, phone number; number of employees; estimated sales volume; credit rating code; headquarters, subsidiary or branch; ticker symbol and stock exchange information; line of business description with SIC codes; year first appeared in the database; contact name; names, titles, and gender of corporate officers. Also provides SIC (Standard Industrial Classification) code and NAICS (North American Industry Classification System) code, size (sales or employees), type of company, and key contact. (aka Reference USA)

ReferenceUSA provides brand ownership information across 14 million companies. Datamonitor company profiles offer a SWOT analysis which often will highlight new products and or brand extensions.

Datamonitor Company Reports This link opens in a new window
Over 4400 company and Industry reports covering the U.S. and foreign countries.These reports provide a wealth of information, including a company overview, history, products & services analysis, SWOT analysis, current news, etc. These reports are available via EBSCO's Business Source Premier database.