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MKT-604: New Product Development

This guide will assist with new product development research.

Helpful Hints

Market Research reports will probably be the one resource that will help you out most in this class. These reports research markets in depth, offering vital facts and information pertinent to the decision making process for your class project.

Market Research Databases

The library licenses a number of market research databases.  The reports in these databases, which normally retail for $3,000-$10,000 each, are free for our students.

Brand/Product Info

ReferenceUSA provides brand ownership information across 14 million companies. Datamonitor company profiles offer a SWOT analysis which often will highlight new products and or brand extensions.