LibGuides: MKT-343: Market Research Design: Government Sources

Subject Guide

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Subjects: Accounting, Arts, Humanities, and Social Sciences, Business, Business Administration, Company Research (Business), Economics & Computational Analysis, Finance, Government Documents, Industry Research, Information Literacy, Management, Marketing, Political Science, Supply Chain & Logistics Management

Government Resources

Government resources are very useful in marketing research. U.S. and foreign governments collect considerable data about their economies and their populations. The following government Websites are good sources of U.S. data:

Census Data (American) This link opens in a new window
Online portal to search and examine United States Census data.

Consumer Expenditure Survey
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
NAICS (North American Industry Classification System)
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Statistical Abstracts
The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.