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MKT-343: Market Research Design

eBook Collections at Salmon Library

Marketing E-books at our library

The Salmon Library offers access to over 50,000 E-books via EBSCOhost.  These are books that are available to read online 24/7.  They are the same as the print copy and there are no late fees!  Most have been published within the last 10 years.  You can view the table of contents and pictures just like you would the print copy.  Best of all you can search within the book for class concepts like research design, focus groups, questionnaire design, etc.  Below are just a few of the marketing-oriented books available.

Finding E-books in Catalog

From on or off campus, you can search for electronic books in our library catalog at  You will recognize that they are electronic books because the call number will have EBOOK at the end, the location will be Internet, and in many cases  you will see the term [electronic resource] in the title of the book.

To view the electronic book, you can click on the URL link in the bottom right corner.  This will take you to EBSCOhost's eBook collection (formerly NetLibrary) where you can view the book and print up to 60 pages from it.

If you are off campus, you can access EBSCOhost's eBook collection from any of the links provided in our research guides and log in using your Angel credentials.