Skip to Main Content

MKT-604: New Product Development

This guide will assist with new product development research.

Helpful Hint

Once you have identified companies and industries that are connected to your market through magazine articles, find out more about those companies and determine the industry trends and climate by using these databases.

Books on Companies at UAH

Below are books available either online or in the library on selected companies. Maybe your company is represented here, but if not, the library has many other books that profile companies.

Company Research

Use these library databases first to get started on your company research.

Industry Research

To understand the big picture, learn about the environment in which companies operate.

Advanced Search Features for ABI/Inform