Once you have identified companies and industries that are connected to your market through magazine articles, find out more about those companies and determine the industry trends and climate by using these databases.
Below are books available either online or in the library on selected companies. Maybe your company is represented here, but if not, the library has many other books that profile companies.
Use these library databases first to get started on your company research.
To understand the big picture, learn about the environment in which companies operate.