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MGT-301: Managing Organizations

Library resources available for the Managing Organizations class.

Researching Your Firm's Product Market

Researching the product market in which the firm competes involves culling information from several sources, so here are some suggestions. In addition, market research reports can help give detailed insight on your firm's product market. The best way to identify these reports is to search in Marketresearch.com Academic. 

Researching the Product Market Conditions in the Markets From Which the Firm Purchases its Major Inputs