MBFC's mission is to educate the public on media bias and deceptive news practices. Their aim is to inspire action and a rejection of overtly biased media. This is a privately owned company, driven primarily by volunteers and third party funding. MBFC uses their own internal algorithms that attempt to highlight biases demonstrated in criteria such as choice in rhetoric, sources, and format.
Fairly granular scales used to demonstrate political leanings in bias, country profiles denoting government influences on media reporting, Lists of websites by categories such as conspiracy/pseduoscience or Satire