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MKT-343: Market Research Design

Helpful Hint

Once you have identified companies and industries that are connected to your market through magazine articles, find out more about those companies and determine the industry trends and climate by using these databases.

Brand/Product Info

ReferenceUSA provides brand ownership information across 14 million companies. Datamonitor company profiles offer a SWOT analysis which often will highlight new products and or brand extensions.

Industry Research

To understand the big picture, learn about the environment in which companies operate.

Company Research

Use these library databases first to get started on your company research.

Books on Companies at UAH

Below are books available either online or in the library on selected companies. Maybe your company is represented here, but if not, the library has many other books that profile companies.